Catalyst 360° sits at the centre of the DavidEllen ecosystem as a multidisciplinary solutions and execution studio.
Our purpose is to take ideas, challenges, or incomplete concepts and turn them into clear, structured, actionable outcomes — regardless of the industry or complexity.
We do not operate as a traditional design firm or consulting practice.
We function as a catalyst: a partner that accelerates progress, removes friction, and provides hands-on support from first concept to final delivery.


Catalyst 360° offers a broad and adaptable skill set designed to meet diverse client needs.
Our capabilities extend across strategic thinking, technical execution, operational leadership, and practical problem-solving.
We work with:
• Individuals
• Businesses
• Organisations
• Social projects
• Startups
• Nonprofits
• Community groups
Any project that requires clarity, structure, or execution can fit within our scope.

• Concept development
• Project framing and problem definition
• Business and brand structuring
• Content refinement and messaging
• Process setup
• Workflow improvements
• Documentation and operational alignment
• Brand alignment (visual and verbal)
• Digital content updates
• Website adjustments
• Image refinement nand asset creatio

• Implementing ideas and systems
• Managing collaborators, trades, vendors, or third parties
• Technical oversight
• End-to-end project support
If a requirement is not listed, we learn it and execute it.
Adaptability is part of our operating model.
Catalyst 360° is not limited to creative sectors.
Our work regularly includes:
• Rewriting website content
• Refining organisational documents
• Creating legal or operational templates
• Producing or improving digital assets
• Developing new income streams
• Assisting with funding preparation
• Positioning ventures for growth
• Improving internal systems
• Creating structured pathways for new ideas
This allows clients to move forward without needing multiple external providers.

Capabilities: Problem-solving, planning, concept refinement
Value: Converts vague or complex ideas into structured, workable plans.
Capabilities: Concept development, visual identity, content production
Value: Ensures a clear and confident presence for any project.
Capabilities: Documentation, process setup, operational support
Value: Removes obstacles and increases momentum.
Capabilities: Education, upliftment initiatives, responsible systems
Value: Contributes to long-term, meaningful outcomes.
Capabilities: Build oversight, fabrication knowledge, systems thinking
Value: Ensures solutions are realistic, functional, and executable.

We do not just provide advice.
We build outcomes.
Client goals may shift or expand.
We adjust with them.

Learn fast.
Adapt quickly.
Deliver always.
Our involvement with DavidEllen and The Little Fish Initiative extends this ethos into education, upliftment, and community impact.
Catalyst 360° turns ideas into outcomes
— no matter what the idea is.
© 2025 Simon Raath / DavidEllen. All rights reserved. All content, including DIRTY DAWG™, The Little Fish Initiative™, Catalyst 360° ™, Terra Verde™, Wood You™, Retro Remastered™, G.oats™, and affiliated ventures, is proprietary and protected under international copyright and trademark laws.
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